SmallBlueSEO: An Organic Search Engine Optimization Company
Organic SEO - What is it?
The question "What is Organic Search Engine Optimization / Organic SEO?" is one that comes up quite regularly. Organic SEO is the term used to describe the various methodologies used by a Search Engine Optimization Company to improve a websites placement in the main body of the Search Engine Result Pages (SERP's) - these are referred to as the Organic results hence the term Organic Search Engine Optimization. The alternative to Organic SEO is Pay Per Click (PPC).
The importance of ranking highly in the SERP's for search phrases relating to your business is obvious -exposure. It's all about exposure - the higher the volume of visitors to your website the greater the increase in lead generation, sales and brand recognition. It really does come down to that! We are Organic SEO specialists and adhere to "white hat" SEO principles.
Small Blue SEO work with you to establish the keywords and phrases that will drive traffic to your site - we then optimise your site in such a manner that it ranks well in the SERP's for these keywords and phrases. More details on our Search Engine Optimization Services process can be found below.
Organic Search Engine Optimization Facts
Organic SEO Fact
The number of people using search engines continues to rise, & when faced with search results they are twice as likely to click on an organic result as a pay-per-click ad.
Organic Search Engine Optimization Services: Key Components
Organic SEO - Keyword Research
The first step in the Organic Search Engine Optimization process is Keyword Research. During the Keyword Research phase we work with the client to establish a shortlist of keywords & phrases that will direct high quality traffic to the client website. We then use historical data to determine an average monthly search volume for each shortlisted keyword/phrase - this shortlist is then narrowed down leaving only those keywords/phrases that will yield the highest volume of traffic. This is arguably the single most important part of the Organic SEO process as the keywords & phrases selected here dictate the entire SEO focus of the site. As part of our ongoing maintenance we monitor & adjust keywords/phrases based on their traffic volume. Top of Page
Architecture Optimization
After establishing the target keywords and phrases that will be the focus of our Organic Search Engine Optimization services, we carry out a complete review of the client websites existing architecture. This takes into account the technologies used to build the site (e.g. PHP, ASP.NET, Ajax etc), the hosting platform and of course the overall architectural structure of the site - this allows us to determine any changes required and to create an architecture optimisation plan outlining in detail how each change will be made. The changes are then made and any "knock on" issues addressed. Top of Page
Content Optimization
Following the optimization of the site architecture we then analyse the existing website content - both written and graphical. This may involve extensive changes to the actual written content as well as changes to the overall presentation of the content. For client websites that do not contain enough written content we can provide a content writing service if required - please contact us for more details. When it comes to Organic Search Engine Optimization relevant high quality content is king! Top of Page
Link Building
High quality Incoming Links are integral to the long term success of any Organic Search Engine Optimization project. High quality Incoming Links not only bring direct traffic but, when implemented in adherence with Organic SEO guidelines, also improve your relevancy factor in major search engines such as Google and Yahoo. Link Building is an ongoing endeavour - typically link building takes place over a period of 6-18 months with high quality links being added weekly. We analyse the clients business sector to determine which sites are reputable, relevant and likely to provide a link to our clients site - this involves utilising our in house database of industry specific sites, reverse engineering, competitor analysis and good old fashioned research. When it comes to back links quality is more important than quantity - we always target respected sites with a high Google PageRank. Top of Page
Analytics
Correctly implemented Web Analytics software is a critical part of our Organic Search Engine Optimization Services as it allows us to measure the impact of changes made during the optimisation process. Analytics provides us with data on keyword performance, website traffic, site usage patterns, entry/exit pages and much more. By establishing a baseline at the beginning of an SEO project we can then make regular monthly reports to our clients on how the site is performing and in turn quantify the success of the SEO campaign in terms of meeting objectives and ROI. Top of Page
Ongoing SEO Maintenance
The term "maintenance" is often seen by clients as little more than a way for their consulting company to squeeze a little extra money out of a project - and unfortunately this is sometimes the case. Not so with Search Engine Optimization - ongoing SEO maintenance is critical to the long term success of your website. A site that has been fully optimized and is ranking 1st on Google can, and often does, fall off the 1st page and even the 2nd page of search results if a regular SEO maintenance plan is not in place - all of the initial hard work undone.
The reasons for a site falling down the rankings vary but it is often down to changes in the search algorithm used by Google to determine a sites ranking. Other reasons for the down grading of a site in the search results include: competitors sites out performing your site by having an SEO maintenance plan in place, Google reducing the ranking due to lack of fresh content, even deliberate sabotage by a competitor (this does actually happen though thankfully not often - we have experienced and rectified this problem a number of times). Small Blue SEO offer optional Search Engine Optimization maintenance as part of every SEO proposal we make and strongly advise all of our clients to opt for it. Top of Page