PPC Management Services: Google AdWords Consultants
Paid Search (Pay Per Click)
A Pay Per Click, or PPC, search result is a paid advertising placement that appears in the Search Engine Result Pages - typically along the top and down the right side of the page (See Figure 1). These Pay Per Click advertisements are paid for on a "per click" basis i.e. for every click the PPC advertisement gets the website owner pays the search engine company an agreed amount. At 70% of the market share Google AdWords is by far the most popular PPC provider & it is for this reason we focus on AdWords - visit the Google PPC website for more information on PPC.
Unlike Organic SEO, PPC allows immediate exposure for your website, after completing the setup process your PPC advertisement will be live within hours. When managed correctly PPC offers a great Return On Investment and can form an integral part of your Internet Marketing plan.
We are experienced Google AdWords Consultants & offer a wide range of PPC Management Services from keyword research and Ad writing to landing page optimisation and account management. To find out more about our PPCManagement services see below.
Pay Per Click ( PPC ) Facts
Pay Per Click PPC Fact
PPC ads can be targetted at specific countries or geographic areas e.g. You could focus a PPC campaign exclusively on Belfast or Dublin or indeed both!
Figure 1: Google AdWords Pay Per Click ( PPC ) Results
PPC Management Services: Keyword Research & AdWord Copywriting
As with Organic Search Engine Optimization, Keyword research forms an integral component of a PPC campaign. Small Blue SEO provide keyword research as part of our PPC Management Services. Using a combination of in house software and our past experience as AdWords consultants we determine which keywords will yield the highest volume of quality traffic and offer the best Return On Investment. Our software also allows us to determine which keywords/phrases your competitors are bidding on thus providing you with a competitive edge in your Pay Per Click campaigns.
We also produce high quality, relevant Ad text for each keyword/ad group - due to the 95 character limitation this can be challenging but we work within our own well established set of guidelines that have produced great results for previous AdWords clients. Top of Page
AdWords Consultants: Account Management & Reporting
Managing a PPC account with hundreds if not thousands of keyword/phrase combinations can be both challenging and time consuming. By opting for our PPC Management Service you can benefit from our extensive experience with AdWords Pay Per Click Management - we can reduce your cost per click using our advanced bidding strategies and increase your ROI through our well established PPC Management practices.
We provide monthly AdWords reports outlining keyword performance, average spend and suggested campaign modifications. Top of Page
Landing Page Optimization
The Landing Page is the page a user is taken to when they click on the link in your Pay Per Click ad. The content and quality of the landing page is paramount. As part of our PPC Management Service We work with clients to select the landing pages for their PPC campaign that will increase the chances of a visitor converting to a sale e.g. If a clients PPC keywords are "nokia mobile phone" we will select a landing page that has relevant content on nokia mobile phones. We can optimise the landing page to make it as easy for the visitor to purchase as possible - this includes optimization of page layout and navigation as well as conversion path optimisation and call to action analysis. To find out more contact us today. Top of Page