Social Media Marketing: Facebook Marketing, Blogging, Twitter...

Social Media Optimization & Marketing

A relatively recent addition to the Internet Marketing fold is Social Media Marketing / Social Media Optimization. To enable our clients to deepen their connection with customers we provide a range of Social Media Marketing planning and development services alongside our core Organic Search Engine Optimization and PPC Management Services.

Social Media Marketing is about establishing a presence and engaging your customers through the various social media environments on the web, these include Social Networking Sites (e.g. Facebook, Twitter*) Forums & Blogs, Bookmarking Sites, Social Media (e.g. YouTube, Flickr) and of course Shopping Comparison sites.

Our experienced consultants can help you establish a Social Media Marketing strategy and develop your brands presence & engage your customers within the many social communities on the web. An overview of specific services is outlined below.

*Twitter is both a Micro Blogging Service and a Social Networking Site.

Social Media Marketing Facts

Social Media Fact

The social networking site Facebook has more than 200 million active users worldwide! Almost 9 million of these are based in the UK and Ireland.

Social Media Marketing: Key Players & Components

Social Networks: Facebook Marketing, Bebo, Twitter...

Facebook and Bebo are by far the most popular Social networking sites in the UK & Ireland and it is these two sites on which we focus our Social Network Marketing strategies. Both sites continue to show phenomenal growth with millions of users worldwide and are continually evolving in terms of the functionality provided to their members. Both sites allow us to customise interactions with users by means of branded applications that are both interesting and useful to the user - and therefore viral in nature.

SmallBlueSEO research how your target audience is using the site in question and provide profile creation & management services as well as Viral Application design and development. On top of this we can design and manage an advertising campaign that runs only on selected user profiles e.g. targeted by age group, gender or geographic location. Contact us today for more information.

Twitter is different to "traditional" social networking sites in that it is both a free social networking and "micro blogging" service. Twitter has soared in popularity in 2009 and is very much "flavour of the month" in the social marketing world - we can help you develop a strategy to maximise the benefits provided by Twitters reach and current status as the fastest growing social platform. Top of Page

Social Media: YouTube, Flickr, Podcasts...

YouTube is by far the most popular video sharing site on the web and an excellent platform from which to interact with your customers. A viral video on YouTube can quickly gain cult status and provide huge brand exposure. A recent example is the Cadburys Creme Egg promotional video entitled "Creme that Egg!" which has, at time of writing, been viewed over 1.3 Million times! We can help you develop a unique content channel that will provide your brand with a high level of exposure and website traffic - this may be in the form of a video that is viral in nature or some form of informative video unique to your business sector.

Depending on your industry sector Podcasts and Image Sharing sites such as Flickr can also serve an important role in your Social Media Marketing strategy. Contact us today to discuss the options available to you. Top of Page

Blogs & Forums

Implementing and running a blog for your brand or business provides you with a platform to establish your brand/business as a recognised authority on your particular business sector. We provide advice on every area of blogging from blog software selection & implementation to crafting your posts in an SEO friendly manner.